An organization’s website represents its image, culture, style, and business. However, a recent survey by WhatUsersDo shows that 60 percent of business owners rate their website as average or below average. Further though they are committed to delivering a quality user experience, a large percentage of brands were conscious that their websites did not satisfy their customers.
Industry experts point out that it’s important to recognize your website as a crucial business asset, important to the success of your brand. Here are some tips to improve the PR potential of your website:
- Key Performance Indicators (KPIs): Your website should deliver quantitatively measurable results. KPIs could be in the form of visits by target audience, newsletter sign-ups, enrollments, free trial requests, and so on. Sharing these KPIs with all the departments in your company will help build these indicators for a more effective website.
- Mobile Visibility: Mobile devices have outperformed laptops and computers when it comes to individual search. So you need to organize and customize your website to be seen easily on mobile devices. Failing to do so could result in a PR crisis. So have a mobile website version that loads easily and visitors will appreciate.
- Content: You should know by now that content matters. Website content should build your brand with news and stories. Remember that there’s a lot of difference between just copy and good content. Besides the routine About Us and Products and Services Pages, include infographics, testimonials, informative blogs, press releases and other informative material. It’s also important that your content is locality-based – take your geographical location seriously if you really want to sell. Optimized videos and images are a sure fire attraction.
- Every page matters: The way people are search for information, it’s unlikely that they will land on your home page. Every page of your website matters when it comes to your visibility on search engines.
In short, building the PR appeal of your website should focus on creating a communicative and informative digital experience for visitors, while supporting your organization’s goals. Professional website design services are available. A reliable SEO company can help you design an interactive website to attract targeted traffic and meet the unique aims of your business.
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